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Txt4health Launch Event Scheduled

January 17, 2012

CCBC will officially launch the txt4health campaign at the Hyatt Regency New Orleans on Tuesday, January 31st from noon to 5pm. 

Txt4health is a mobile health information service designed to help people understand their risk for type 2 diabetes and become more informed about the steps they can take to lead healthy lives. People who sign up for txt4health will receive SMS text messages each week with timely, relevant information to help them improve and manage their health.  

The campaign launch event will be both educational and entertaining, featuring prominent guest speakers, panel discussions, exercise and cooking demonstrations, and live entertainment.  Below, are some launch event program highlights:

  •  Dr. Farzad Mostashari, the National Coordinator for Health Information Technology, will be the keynote speaker.

  • Guest speakers include: Mayor Mitch Landrieu, Secretary of Health Bruce Greenstein, and Mike Reitz, CEO of Blue Cross and Blue Shield of Louisiana. 

  • Guest panelists include, but not limited to: Dr. Karen DeSalvo, Health Commissioner, City of New Orleans; Dr. Ann Albright, Division Director of Diabetes Translation, Centers for Disease Control and Prevention; Dr. Vivian Fonseca, President of Medicine and Science, American Diabetes Association; Dr. Ken Phenow, Chief Medical Officer, Blue Cross and Blue Shield of Louisiana, Warren Moore, PharmaD, Divisional Health and Wellness Senior Director Mississippi River Delta (LA, MS, TN), Walmart; and Chris McGowen, Director of Government Affairs, Novo Nordisk.

  • Four local celebrity chefs will demonstrate how to prepare heart healthy meals.

  • Hornets players, cheerleaders and Hugo the mascot will lead the exercise demonstration.

  • O. Perry Walker High School band and the Brassaholics will provide live entertainment.  

The launch event will be webcasted live with public health leaders and stakeholders from across the country tuning in from the convenience of their computer and having the opportunity to actively participate in the program by asking questions via the UStream channel.

To RSVP for the txt4health launch event, send an email to .

For more information about the txt4health program, please visit www.crescentcitybeacon.org.