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 Txt4Health Enrollment Contest Aimed to Fight Type 2 Diabetes

February 22, 2013



"We were losing 20 cents a gallon," Good said. On top of that, like Bellman, credit card fees were stripping out another 4 cents to 5 cents per gallon.

Still, he didn't rush to raise his prices. "In Indiana, no one wants to be the first to raise their prices because the competition for customers is so tough," Good said. "You raise your price first and you lose your customers."

But when someone does pull the trigger, then consumers get whammed with a big jump in prices all at once because everyone else else follows suit, Good said. He finally raised prices by 35 cents over the last week and a half after his competitors made the first move.Area churches and collegiate chapters of the National Pan-Hellenic Council (NPHC) have signed on to participate in the first Txt4health Enrollment Contest, which will take place over a 60-day period, from January 23, 2013 thru March 23, 2013.  Six churches and more than 20 NPHC organizations have signed on.  

Churches are competing against one another and NPHC sororities and fraternities are competing in two separate categories, and will compete to increase the number of enrollees in the txt4health program, as well as help introduce txt4health to an even wider audience. Currently there are more than 1,400 individuals enrolled into the txt4health program. 

Launched in 2012, txt4health is a mobile texting program that delivers personalized text messages aimed at helping people better understand their personal risk for Type 2 diabetes and manage their overall health.  The program is currently being implemented in four parishes – Orleans, Jefferson, St. Bernard and Plaquemines. 

“This contest provides us the unique opportunity to educate students and community members about ways to prevent and/or manage diabetes, which will ultimately decrease the prevalence of Type 2 diabetes,” said Nebeyou Abebe, txt4health campaign manager. “These faith based organizations will assist our efforts in reaching at-risk citizens, who we hope to help lead healthier lives.” 

To enroll in the txt4health program, individuals must text “HEALTH” to 300400 using their cellular devices. Once enrolled, participants will be prompted to set-up a personal profile by answering a series of brief questions that will assess their risk for Type 2 diabetes. Based on their responses, participants will receive weekly text messages that include customized information to assist in improving and managing their health. The program also serves as a resource to connect them with free health and wellness resources available in their area.  

Each contest participant has a unique code which will be given to their enrollees to properly track the contest (i.e. DSTDU, KappaXU, RAYLEO). A special message will be sent every two weeks to all txt4health enrollees, prompting them to enter the word ‘contest’ and then asking for their code.  Once entered, the program will track each code and the number of respondents for each contest participant. 

Global healthcare company, Novo Nordisk, awarded the Crescent City Beacon Community (CCBC) a $50,000 grant to implement the Txt4health Enrollment Contest. 

As a result of the grant, each participating organization or church will be given $500 in seed funding for their enrollment efforts, which would include diabetes awareness activities, diabetes education seminars, health fairs or other community outreach projects. The winner in each category will receive a $5,000 grand prize. NPHC organizations will receive the grand prize in the form of a scholarship for their respective sorority and fraternity.  In addition to the grand prize, churches that enroll 25 percent of their congregation will also receive a $500 award. On Tuesday, March 26, 2013, Diabetes Alert Day, winners of the Txt4Health Contest will be announced at a special event for all participants. 

Contest Participants include (Code provided): 

·         St. Leo the Great/St. Raymond Catholic Church - RAYLEO

·         St. Peter Claver Catholic Church - SPC

·         Sixth Baptist Church - Sixth

·         Our Lady Star of the Sea Catholic Church - OurLady

·         Bibleway Baptist Church - Bibleway

·         Mount Zion United Methodist Church – MountZion

·         Iota Omicron Citywide Chapter of Zeta Phi Beta Sorority, Inc. (Tulane and Loyola) - ZetaLoyno

·         Nu Mu Citywide Chapter of Delta Sigma Theta Sorority, Inc.  (Tulane and Loyola) - DSTLoyno

·         Rho Epsilon Chapter of Alpha Phi Alpha Fraternity, Inc.  (Loyola) - AlphaLoyno

·         Eta Theta Chapter of Alpha Kappa Alpha Sorority, Inc. (Loyola) - AKALoyno

·         Beta Gamma Chapter of Delta Sigma Theta Sorority, Inc. (Dillard)  - DSTDU

·         Beta Gamma Chapter of Kappa Alpha Psi Fraternity, Inc.  (Dillard) - KappaDU

·         Beta Iota Chapter of Kappa Alpha Psi Fraternity, Inc.  (Xavier) - KappaXU

·         Beta Phi Chapter of Alpha Phi Alpha Fraternity, Inc.  (Dillard) – AlphaDU

·         Beta Upsilon Chapter of Alpha Kappa Alpha Sorority, Inc. (Dillard) - AKADU

·         Alpha Kappa Chapter of Iota Phi Theta Fraternity, Inc. (Dillard) - IotaDU

·         Lambda Omicron Chapter of Kappa Alpha Psi Fraternity, Inc. (UNO) - KappaUNO

·         Theta Phi Chapter of Alpha Phi Alpha Fraternity, Inc. (UNO) - AlphaUNO

·         Mu Tau Chapter of Delta Sigma Theta Sorority, Inc. (UNO) - DSTUNO

·         Rho Delta Chapter of Sigma Gamma Pho Sorority, Inc. (UNO) -SGRhoUNO

·         Theta Sigma Chapter of Omega Psi Phi Fraternity, Inc. (Dillard) - OmegaDU

·         Gamma Alpha Chapter of Delta Sigma Theta Sorority, Inc. (Xavier) - DSTXU

·         Delta Chapter of Sigma Gamma Rho Sorority, Inc. (Xavier) - SGRhoXU

·         Alpha Lambda Chapter of Phi Beta Sigma Fraternity, Inc. (Xavier) - SigmaXU

·         Beta Delta Chapter of Zeta Phi Beta Sorority, Inc. (Xavier) - ZetaXU

·         Xi Sigma Chapter of Omega Psi Phi Fraternity, Inc. (Xavier) - OmegaXU 

 
“Txt4health is one of our successful initiatives under the Crescent City Beacon Community program, which utilizes technology to improve population-level health outcomes,” said Dr. Anjum Khurshid, director of Crescent City Beacon Community.  “This contest will allow us to reach an even broader audience and assist in our mission to create a better healthcare environment for New Orleans, and ultimately all of Louisiana.”
 
Txt4Health was developed through a unique collaboration between the American Diabetes Association (ADA), Centers for Disease Control and Prevention (CDC), the Office of the National Coordinator for Health Information Technology (ONC), Beacon Community Program, CCBC, Southeast Michigan Beacon Community, Greater Cincinnati Beacon Community and Voxiva. The customized health messages were developed with input from the ADA, CDC and a local Community Advisory Group comprised of consumers, providers and stakeholder groups. 
 
Txt4Health is one of the initiatives of the Crescent City Beacon Community, whose primary goal is to transform the city’s health IT infrastructure and improve the quality of care given to patients.  New Orleans was selected as one of 17 cities across the nation to participate in the Beacon program and one of the first cities to implement this type of mobile health technology.  CCBC is facilitated through the Louisiana Public Health Institute (LPHI).
 
For more information about txt4health, please visit www.txt4health.com .
 
For more information about the Crescent City Beacon Community Program visit www.crescentcitybeacon.org.
 
For more information about Type 2 diabetes prevention and treatment visit www.diabetes.org.